Paws and Claws Holistic Animal Clinic Logo

Paws and Claws Holistic Animal Clinic, an established veterinarian clinic.

Animal owners in seek of natural alternatives.

Paws and Claws sought an original brand style to relaunch its image.

To highlight the natural aspects of the offerings by Paws and Claws, the colors green (health), beige (comfort), and brown (security) were selected. Candice Bold Expand and Myriad Pro typefaces were combined to create a visual hierarchy in the name. A graphic element was added by designing a pestle with a paw on it and placing it in an outline of a bigger paw with leaves representing nails and nature.