Full Page Magazine Advertising
Amethyst Bay Spa & Resort
Applications Used:
Adobe Illustrator
Adobe Photoshop
Client:
Amethyst Bay Spa & Resort, located in St. Thomas, U.S. Virgin Islands, with a previously created style
brand guide.
Target Audience:
American middle-income travel enthusiasts
Business Need:
Amethyst Bay Spa & Resort wanted to capture the attention of American travelers who seek a quick getaway.
They also wanted to call out how easy it is to travel to St. Thomas.
Vanessa's Response:
Designed a campaign that concentrated on the lack of need for a passport for traveling to St. Thomas while
pointing out the resort's existence of all-inclusive travel packages.
The design process began with a photograph of the resort's beach.
Following the brand style guide, the resort's amethyst logo was added to promote brand recognition and
identification.
A sun hat was designed to promote the resort's convenient location, and a call to action was added to the
resort's website for more information and bookings.